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Search results for “travel advertising”
How travel brands are approaching TV advertising now
04/02/2020
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6:18:16 PM
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Airlines were all but absent from U.S. TV as of March 11.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021
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3:19:53 PM
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The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021
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10:36:50 AM
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Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
Meituan underlines potential for sustainable growth in hotel bookings
11/30/2021
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2:08:09 PM
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The company stated that it not only continues to leverage its competitive advantage in lower-tier markets, but it is also improving its offering in the high-star hotel category.
Advertising and social media nous key to restarting Chinese tourism
07/11/2020
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1:12:32 PM
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In 2019, China accounted for some 1.4 million visitors to Australia and about USD 12.4 billion in annual tourist expenditure.
Tongcheng-Elong continues to swell its paying user base
11/26/2021
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12:45:31 PM
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The OTA has taken its paying user base from 152 million in 2019 to over 196 million by the end of Q3.
Why digital video and influencers are shaking up travel marketing
10/11/2021
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9:18:44 PM
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Sixty-three percent of people engage with travel influencer content more now than they did before the pandemic.
BBC unveils its online travel marketplace in Australia and NZ
11/01/2021
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7:54:21 AM
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The Wall Street Journal teamed up with Upside Travel to launch The Wall Street Journal Business Travel Service.
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